ABOUT ME

Over the last 20 years, I've helped grow B2B technology brands in $300M+ companies, SaaS startups, and legacy businesses looking to create new go-to-market growth models. I've managed revenue-focused big budgets and scrappy no budgets.

Then, in 2021, I walked away from my corporate marketing executive job on the leadership team of a high growth company.

Like many, the COVID era led me to reassess my life—my family, career, and the purpose I wanted to serve in the world.

Now, I use my expertise to empower small and medium businesses, startups, and entrepreneurs to build audience and grow through my content, coaching, and consulting.

When I’m not advising or writing, you can find me:

• Adventuring with my husband, Ed, and our two sons, EJ and Dash.
• Sharing stories on our aviation vlog, GoodPlaneLiving which has over 1 million+ views on YouTube.
  
• Spreading the health benefits of sauna through our business, Saunable mobile woodfire saunas.
  

My Purpose Statement

My purpose is to help others grow in their personal and professional purpose, advancing joy and meaning in individuals and communities, and courageous choices that lead to a fulfilling life.

My Core Values

Service & Integrity
Growth & Curiosity
Connection & Understanding
Wellbeing & Health
Courage & Creative Freedom

My Guiding Principles

I Lead with Service and Integrity

I act with honesty and transparency, inspiring trust and contributing to the betterment of others.

I prioritize serving others by meeting their needs with ethics and purpose.

I Foster Growth through Curiosity

I embrace learning as a lifelong journey, seeking opportunities to expand my knowledge and understanding.

I inspire others to grow by asking thoughtful questions and encouraging reflection.

I Cultivate Genuine Connection and Understanding

I approach relationships with empathy and active listening, valuing the unique perspectives of others.

I create spaces where people feel seen, heard, and valued.

I Prioritize Wellbeing and Health

I make choices that support my physical, mental, and emotional balance.

I advocate for sustainable practices that promote health and wellbeing in myself and others.

I Act with Courage and Creative Freedom

I take bold steps toward meaningful goals, embracing uncertainty as an opportunity for growth.

I express my creativity authentically and encourage others to do the same.

I Advance Joy and Meaning

I bring positivity and purpose to my actions, creating environments where joy and fulfillment thrive.

I help others discover and celebrate the significance of their contributions to the world.