GNT #027: 7 Secret Psychology Principles for Rapid Growth

Read time: 2.5 minutes

Ready to hit the gas?

Let's peel back the curtain on the human mind.

It's a weird and wonderful place, full of triggers that, when pulled right, can help you -- help more people.

As a wise mentor once said, "With great power, comes great responsibility."

And as you know, it's not just about rapid growth.

For the longevity of your business it's about using these principles to create lasting relationships with your customers, making your brand not just another name, but an experience that sticks.

Today, I'm sharing 7 psychology and marketing principles you can use to grow your business right now.

Ready?

Let's dive in.
 

#1 - Social proof

We are more likely to buy a product or service if we know other people have already bought it.

HOW TO USE IT IN PRACTICE: Gather testimonials, get reviews, and build a few impactful case studies. Include these shout-outs on your website, emails, and social profiles.

#2 - Color psychology

We associate different colors with different feelings, brands, and products.

HOW TO USE IT IN PRACTICE: If you're looking at a rebrand or new logo for your business, make sure your color choices align with the feeling you what your business to convey. Wrap them into your style guide and use those colors and themes in your logo, website, email, etc.

#3 - Law of least effort

Most people are lazy. And typically want to take the path of least effort and resistance.

HOW TO USE IT IN PRACTICE: Make it incredibly easy for someone to work with you. Remove barriers. By reducing friction you make it easy at every stage of the customer journey. You attract more customers and improve customer retention.

#4 - Paradox of choice

[image credit YourMarketingRules.com]

The more choices you present to a prospect, the less likely he or she is to pick one.

HOW TO USE IT IN PRACTICE: For every asset you create (webpage, collateral, proposal), offer the least possible amount of options at the end. (The amount is usually one).

#5 - Reciprocity

If someone does something for you, you'll feel obligated to do something for them.

HOW TO USE IT IN PRACTICE: Always lead with value. Offer a relevant connection in a networking meeting, provide a free and easy step-by-step guide for how your audience can solve a nagging problem, start your customer's journey with a free gift. Do this 100x.

#6 - Urgency

When something is urgent, people are more likely to act on it. 

HOW TO USE IT IN PRACTICE: Set a deadline, put an availability clause at the end of your proposal, use a countdown timer for events, communicate the new price increase on a certain date. Be reasonable when asked for flexibility, but lead with a sense of urgency.

#7 - Loss aversion

The fear of loss is greater than the pleasure of gain.

HOW TO USE IT IN PRACTICE: Instead of saying, "Our consulting services can help increase your efficiency by 30%", you might say, "Without our services, you might be losing 30% of your potential efficiency". 

Takeaways

At the end of the day. We're humans buying from humans. 

We want to buy from empathetic people that understand our problems and can help us achieve our goals.

Having a better understanding of why people buy, helps us sell and market smarter.

It helps us solve more problems for our customers.

Challenge for this week - how can you use one of these psychology principles in your work? 

(Message me on LinkedIn with how you used it! I love hearing from you!)

 See you next week.

Whenever you're ready, there are 3 ways I can help you:


1. Need some guidance? I'm here to help. Book a 1:1 worksession with me now.


2. Have a topic you want broken down into actionable steps? Send it to me and I'll write about it.

3. Want short, but meaty tips on growth systems for profit, purpose, and life. Follow me on LinkedIn