Fractional CMO that Drives Results

The CEOs Secret Weapon

Having a strong brand and marketing strategy is critical if you want to expand your reach and stand out in a crowded marketplace, but it’s difficult for CEOs of growing companies to justify the risk and cost of a full-time (and full salary), experienced marketing leader.

If you outsource marketing in piecemeal fashion without focus on overall strategy, there is no ONE desk where the buck stops. The result is sub-optimized growth and lost ROI.

You need a Fractional Marketing Leader you can trust to bring your vision to life and help you achieve smart, next-level growth – at the highest ROI possible.

As your Fractional CMO I’ll work collaboratively with you to determine your company’s growth targets and the capabilities to achieve them.

The consultation, expertise, and execution I deliver as a Fractional CMO includes:

Growth and Marketing Strategy

I will thoroughly evaluate any current marketing initiatives, develop a comprehensive growth strategy with goals to capitalize on new growth opportunities, and assemble, lead, and direct the necessary resources to continuously execute the multi-channel plan to achieve our desired results.

Branding, Messaging, and Corporate Communications

I will act as steward of brand strategy and go-to-market positioning to ensure every marketing touch-point drives a consistent customer experience and your messaging resonates with your target market and ideal customer profiles.

Integrated Marketing Plan and Accountability for Execution

I’ll present an integrated, tactical plan that includes calendars for marketing initiatives like events and webinars, videos, website updates, SEO/PPC, brand initiatives, content creation, social media, PR, surveys, and culture/corporate communications support. As your Fractional CMO, I will own the responsibility of ensuring it gets done within approved budgets. When change inevitably happens, we’ll optimize the plan.

Sales Enablement

I will work closely with sales teams to evaluate and support the creation of sales tools and implement inbound and outbound strategies.

Voice of customer programs and improved client experiences

We’ll ensure the capture of relevant client feedback and insights about your business, your client’s business, and the industry. This knowledge will help us improve and expand business opportunities within each client as well as leverage knowledge for new business acquisition strategies, specific referrals, and informing overall business direction.

Examples include specific lines of questions wrapped intro process, client survey and interviews, client advisory boards, and internal review process of insights.

Marketing Operations, Systems, Documentation, and Set Up for Future Scale

As part of our work, we’ll ensure the documentation of marketing playbooks, brand guides, and CRM processes to set up your business for scale and faster transfer of knowledge to existing and future team members. A Playbook will allow you to do more, faster.

Executive Visibility and Advisor to Leadership Team

As part of our work, I will provide executive level reporting, management to budget, align milestones with business goals, and will be available to seamlessly integrate into your executive team or simply advise as needed.

Getting Started is Simple

I know that making a change could seem like a lot on your already full plate. At the same time you want to know exactly what’s going to happen. No worries. I will drive the process, make sure you never have to question what the next step is, and give you time back into your day.

 
Here’s what the process looks like.

1. Intros with stakeholders and information gathering
   Once we agree on a start date, I will work with you to cascade information to your teams as appropriate. Communications to team members will be clear, concise, and non-disruptive to their work. I will dive into any documentation you already have about your company and industry and set up intros with critical team members.
   
   Approx. time-frame: week 1-4
   
   
2. I get to work creating an initial Marketing Growth Focus Guide
   Using the insights from Step 1, I will do an intensive deep dive into your industry and business. I will provide a fresh pair of eyes and an outsider’s view into your product-market fit, ideal customer profile, messaging, and marketing activities.

   The Marketing Growth Focus Guide will review findings, present a plan, identify gaps, low hanging fruit, and high-level long-term strategy for increasing brand strength, brand awareness, and business growth.
   
   Approx. time-frame: week 4-8
   
   

3. Ongoing Fractional CMO
   With our initial plans in place, I will get to work owning the execution of our marketing strategy and plan. As your Fractional CMO I will help manage branding, messaging, and corporate communications ongoing and develop a concise cadence with sales, leadership, and other teams.
   
   Our goal is to support and expand your brand, reputation, and legacy, while increasing the bottom line over time.
   
   Approx. time-frame: week 8+

How investing in marketing will get you a return

How much is not having a marketing leader costing you? How many potential clients aren't thinking about your business in the sea of noise? How many of your events are half-empty because people don’t know why they should come. How do potential clients learn they need your help? Not having a focused marketing leader with eyes on the big picture may already be costing you a great deal.

But the good news is there is so much opportunity. When you invest in marketing strategy it does more than just generate awareness with your potential clients, it builds trust, creates meaningful experiences, sets you apart as the go-to in your industry, and helps your business grow.

The leap to a first, full-time employee marketing leader is risky. We also know that outsourcing marketing in piecemeal fashion without focus on strategy, results in failure of growth and lost ROI.

With this investment, you’ll get the benefit of proven marketing strategy at a fraction of the cost of a full time CMO. You’ll receive the maximum ROI on your marketing investment.