GNT #45: Can you answer these questions about your buyer? (Fuzzy answers don't count)

read time: 2.5 minutes
 

Happy Thanksgiving!

In the spirit of gratitude, we're diving into insights to help you connect more meaningfully with those you serve.

Knowing your buyer is your business lifeline.

Your success hinges not just on who you reach, but how deeply you connect with them.

This is where many businesses fail – they settle for surface-level understanding. They never grasp the core of their buyer's world.

Without this knowledge, strategies are shots in the dark. Messages are just more noise. 

But not for you. Not today.

You're going to uncover your buyer's daily realities, the unspoken challenges they face, and the victories they're chasing.

You'll be so in tune with your buyer that your solution isn't just another option - it's their inevitable choice.

So grab a notepad or a fresh digital notes page and get ready to shake the fuzziness out of your buyer persona.

Let's dig in.

1. Who is your ideal buyer, beyond demographics?

Yes, you know their age, location, and maybe their job title.

But what about their daily struggles?

Their aspirations?

Can you outline a day in their life and the decisions they make from dawn till dusk?

2. What problem does your buyer not know they have?

It's easy to focus on the problems your buyer comes to you with.

But the game-changers are the problems they haven't identified yet.

How does your offering not only meet their needs but also anticipate them?

3. How does your buyer describe their challenges?

Words matter.

The phrases and language your buyers use to describe their pain points should be echoed in your messaging.

Their words. Not yours.

Are you listening closely enough?

4. What has prevented your buyer from solving their problem until now?

Is it a lack of resources?

Misinformation? Complacency?

Getting honest about this barrier gives you a better path to become their solution.

5. What does a 'win' look like for your buyer?

Success can take many forms.

Have you asked your buyers what success means to them?

How does your product or service fit into that picture?

6. Where does your buyer go to get information?

Are they avid LinkedIn users?

Perhaps they prefer deep-diving into podcasts or are more traditional and turn to industry magazines.

Your marketing efforts need to meet them on their turf.

7. Who influences your buyer's decisions?

In every industry, there are thought leaders, peers, or even competitors that shape decisions.

There are also internal business influencers both up and down the ladder.

Identify and understand these influencers and players in the buying decision.

TL;DR

1. Personify your buyer: Understand their life, not just stats.
2. Uncover hidden problems: Be proactive, not just reactive.
3. Echo their language: Speak as they speak about their challenges.
4. Recognize barriers: Know what's stopping them from finding solutions.
5. Define their 'win': Align your product/service with their definition of success.
6. Meet them on their turf: Find out where they consume content.
7. Identify their influencers: Use industry voices to build trust or support their internal influencers.
   
   

Now, review your notes.

What did you discover?

If these questions are giving you pause, that's good.

It means there's room to sharpen your understanding.

Incorporate these questions into your next team meeting. Make them part of your research phase. Use them to refine your marketing strategies.

Your buyer deserves to be more than a fuzzy concept. They deserve to be understood, reached, and served with precision.

Until you can answer these questions with confidence, keep digging, keep refining, and keep asking.

I'm rooting for you! (And I'm here if you need help. #1 below ↓)

See you next week, friends.

Wishing you a peaceful and joy filled holiday from our crazy family to yours!

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