GNT #006: How to Ditch the Jargon (and Sound like a Human)

Read time: 2.5 minutes

Jargon is seductive.

It seduces people who want to sound like experts.

Yes, in highly specialized professions we need words to describe the complex.

The problem is, jargon is meaningless to outsiders.

And if you're trying to create content, connect with prospects, or network with new people -- you need to communicate clearly.

Here's how you can cut the jargon.

Think like your customers

It's hard to get out of our own heads.

But to get and retain business, it's important we do.

Sure, prospects and customers might know what you're talking about. But if you use heavy-jargon, there's a big danger you'll lose them completely.

Or they'll think you don't care about them enough to communicate clearly. 

Use the language of your customer whenever possible.

Not sure if your message is clear enough for your customers?

-What do people ask for when contacting you?
-What words do they use to describe what they’re looking for?
-How do existing clients describe your services or products in their review or testimonial?

Talking live or in person?

-Listen or watch for reaction. Tune into body language and tone of voice.
-Our goal is to be relatable so customers are comfortable asking questions to clarify.
-Slow down. Avoid information overload. Give them space to hear your words, think, and ask questions.
-Ask for their opinion rather than asking if they understand. The latter comes off as condescending.

Define the terms you need to use

We should only use jargon when we confidently know everyone in our audience knows what we're saying.

If you need to use a word to replace a complex concept, use it.

But define it up front and ensure everyone knows what it means.

Tip: use visuals to share a complex story. Graphs, diagrams, or photos. 

Use a Tool - Up Goer Text Five Editor

When I'm writing content for myself or my clients I run it by the Up-Goer Five text editor.

It’s a really efficient way to find jargon in your copy.

The tool compares your content with the 1,000 most used words.

After you copy and paste your text into the box, it highlights every word that’s not in the 1,000 most used words in the English language.

It's frustrating and enlightening. I like to think it keeps me honest and aware in my writing.

Remember the language of leadership is jargon-free

Great leaders know words are powerful.

According to the book: Leading Through Language: Choosing Words that Influence and Inspire (Egnal, 2015) -- jargon alienates listeners.

Yet it's everywhere, and using it can feel like a requirement to be credible and professional.

But to be an effective leader, you need to be brave enough to drop the jargon and use simple, highly understood language.

Hope this was helpful. See you again next week!



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